by Harry Beckwith, Christine K. Clifford · Little, Brown Book Group Limited · tapa blanda · ISBN 9780446695817
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«You, Inc.» is the business essay by Harry Beckwith and Christine K. Clifford, published by Little, Brown Book Group Limited in paperback.
Drawing on his experience in advertising, Harry Beckwith argues that in a sale, the decisive factor is who makes it. Together with Christine K. Clifford, a former sales executive, he offers anecdotes and advice on making a good impression, conveying enthusiasm, and closing deals, all with humour, inviting readers to turn their career into a personal brand.
Full title: You, Inc.: The Art of Selling Yourself. Originally published in 2007; this edition is from 2011. Text in English, 336 pages.
Recommended for professionals, entrepreneurs, and anyone looking to strengthen their personal brand and sales skills.
