by Harry Beckwith · Business Plus · tapa dura · ISBN 9780446527552
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«What Clients Love» is the marketing and sales guide by Harry Beckwith, published by Business Plus in hardback (282 pages, in English).
Harry Beckwith explains how a company can differentiate itself and become attractive to its clients: define a clear proposition, build a brand, prepare presentations, and close sales. With real cases of successes and failures, it offers practical rules on advertising, communication, and customer service.
Harry Beckwith is the author of the bestsellers 'Selling the Invisible' and 'The Invisible Touch', mentioned on the cover as previous works. The book was originally published in 2003.
For entrepreneurs, marketing professionals, and business owners who want to improve their commercial communication and build customer loyalty.
Tapa dura
