by John Grant · Profile Books Ltd · tapa blanda · ISBN 9781861976406
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«After Image: Mind-Altering Marketing» is John Grant's essay on marketing, published by Profile Books Ltd in paperback (288 pages, in English).
John Grant proposes replacing the artificial brand image with the creation of shared meanings and learning with consumers. Drawing on business theory, cognitive neuroscience and social research, he advocates interactive and non-traditional media, with cases of well-known brands and applications to real problems.
John Grant was co-founder of the advertising agency St Luke's. The work was originally published in 2002.
Aimed at university students and professionals in advertising, communication and business strategy.
Tapa dura
Paul le Page Barnett, known by the pen name of John Grant, was a Scottish writer and editor of science fiction, fantasy, and non-fiction.
Tapa blanda
