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After Image: Mind-Altering Marketing
by John Grant · Profile Books Ltd · tapa blanda · 288 pages
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Pages: 288 pagesAuthor: John GrantPublisher: Profile Books LtdFormat: tapa blandaLanguage: enRelease date: 1/10/2003ISBN: ISBN 9781861976406
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Synopsis of After Image: Mind-Altering Marketing
En 'After Image: Mind-Altering Marketing', John Grant, una figura destacada en la revolución del marketing, presenta un enfoque innovador basado en los últimos descubrimientos en teoría empresarial, neurociencia cognitiva e investigación social. En lugar de depender de estrategias tradicionales centradas en la imagen, Grant propone un sistema que fomenta la construcción de significados compartidos y el aprendizaje a través de medios interactivos y no convencionales. Este libro esencial ofrece una nueva dirección para el marketing, desafiando las prácticas convencionales y proporcionando valiosas perspectivas para aquellos involucrados en el sector.
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About the author
John Grant
Paul le Page Barnett, known by the pen name of John Grant, was a Scottish writer and editor of science fiction, fantasy, and non-fiction.
1949–2020Since 1980121 titles published46 writing
View full profileBest-selling books in Marketing and Advertising
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