by John Grant · Texere · tapa blanda · ISBN 9781587990243
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«The New Marketing Manifesto» is John Grant's marketing essay with 12 rules for building brands in the 21st century, published by Texere in paperback.
The book starts from the idea that traditional marketing has become outdated in a society whose tastes, needs and beliefs are no longer as predictable as before. Grant proposes twelve new rules for designing brands and businesses capable of thriving in the 21st century, drawing on real cases of companies already applying these approaches.
Second edition published in 2000 in the Business Essentials series; 272 pages, text in English.
Aimed at marketing professionals, executives and business students interested in brand strategies.
Paul le Page Barnett, known by the pen name of John Grant, was a Scottish writer and editor of science fiction, fantasy, and non-fiction.
