by Torin Douglas · Hermann Blume Ediciones · tapa blanda · ISBN 9788472143418
VAT included
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«Guía completa de la publicidad» is the advertising guide by Torin Douglas, published by Hermann Blume Ediciones in paperback (224 pages, in Spanish).
A practical tour of the advertising trade: why an ad sells, how to choose an agency, write the ad, plan the campaign and select the medium. It also covers space optimization, idea testing, marketing decisions, working with photographers, choosing typography and calculating budgets.
Includes a presentation by Barry Day. It falls under business and economics categories, with marketing and business themes.
Aimed at advertising and marketing professionals and students, especially those who want to understand the complete campaign process.
