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Guía completa de la publicidad
by Torin Douglas · Hermann Blume Ediciones · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Torin DouglasPublisher: Hermann Blume EdicionesFormat: tapa blandaLanguage: es-ESRelease date: 1/5/1987ISBN: ISBN 9788472143418
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Synopsis of Guía completa de la publicidad
Esta guía completa de publicidad, escrita por Torin Douglas y con una presentación de Barry Day, ofrece una visión exhaustiva del mundo de la publicidad. Explora temas como la elección de una agencia, la creación de anuncios, la planificación de campañas y la optimización del espacio publicitario. Además, aborda la importancia de probar ideas, la toma de decisiones de marketing, el trabajo con fotógrafos, la elección de la tipografía y el cálculo de presupuestos. Un recurso valioso para profesionales y estudiantes del sector publicitario.
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