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Basic Marketing Research
by Gilbert A. Churchill · Thomson Learning · tapa dura · 837 pages
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Pages: 837 pagesAuthor: Gilbert A. ChurchillPublisher: Thomson LearningFormat: tapa duraLanguage: enRelease date: 1/12/1991ISBN: ISBN 9780030540172
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Synopsis of Basic Marketing Research
Este libro, 'Basic Marketing Research' de Gilbert A. Churchill, es una guía completa sobre la investigación de mercados. Cubre desde la recopilación de datos hasta su análisis, ofreciendo una perspectiva estudiantil y herramientas prácticas para la toma de decisiones empresariales. Ideal para estudiantes y profesionales del marketing.
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