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Sales Force Management
by Gilbert A. Churchill, Neil M. Ford, Orville C. Walker · R.D. Irwin · tapa dura · 755 pages
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Pages: 755 pagesAuthor: Gilbert A. Churchill, Neil M. Ford, Orville C. WalkerPublisher: R.D. IrwinFormat: tapa duraLanguage: enRelease date: 1/1/1985ISBN: ISBN 9780256031843
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Synopsis of Sales Force Management
Este libro, titulado 'Sales Force Management: Planning, Implementation, and Control', es una guía exhaustiva sobre la gestión de la fuerza de ventas. Cubre la planificación estratégica, la implementación efectiva y el control de las actividades de ventas. Escrito por Gilbert A. Churchill, Neil M. Ford y Orville C. Walker, esta edición ofrece un programa para el desarrollo de un programa de ventas estratégico, su implementación y evaluación.
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