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Understanding Consumer Behavior
by J. Paul Peter, Jerry C. Olson · · tapa dura · 485 pages
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Pages: 485 pagesAuthor: J. Paul Peter, Jerry C. OlsonPublisher: Publisher to be confirmedFormat: tapa duraLanguage: enRelease date: 1/1/1994ISBN: ISBN 9780256122787
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A Preface to Marketing Management
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Synopsis of Understanding Consumer Behavior
Este libro explora el comportamiento del consumidor utilizando un marco simplificado de afecto y cognición, comportamiento y entorno, con la estrategia de marketing integrada en todo el libro. Incluye referencias bibliográficas e índice.
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