by James F Engel, W. Wayne Talarzyk · tapa blanda · ISBN 9780256031003
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«Cases in Promotional Strategy» is the marketing casebook by James F. Engel and W. Wayne Talarzyk (Richard D. Irwin, paperback, 282 pages, in English).
The book brings together practical cases focused on promotion and advertising decision-making within marketing strategy. Each case presents real or realistic business situations and includes discussion questions, so the reader can apply theoretical concepts to the analysis of promotional problems.
This is the revised edition, published in 1984 in The Irwin Series in Marketing.
Intended for marketing students and professionals who want to practise analysing promotional strategies through cases.
Johann Friedrich Engel was a German painter and illustrator. He lived for a time in the United States.
