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Cases in Promotional Strategy
by James F Engel, W. Wayne Talarzyk · · tapa blanda · 282 pages
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Pages: 282 pagesAuthor: James F Engel, W. Wayne TalarzykPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: enRelease date: 1/1/1984ISBN: ISBN 9780256031003
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Synopsis of Cases in Promotional Strategy
Este libro, 'Cases in Promotional Strategy', es una herramienta valiosa para estudiantes y profesionales del marketing. Presenta una serie de casos prácticos que ilustran estrategias promocionales en diversos contextos empresariales. El libro, publicado en 1984, incluye análisis detallados y preguntas de discusión para fomentar el pensamiento crítico y la aplicación de conceptos teóricos a situaciones reales.
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About the author
Johann Friedrich Engel
Johann Friedrich Engel was a German painter and illustrator. He lived for a time in the United States.
1844–19211 titles published
View full profileBest-selling books in Negocios y Economía
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