by James F. Engel, Roger D. Blackwell · Dryden Press · tapa blanda · ISBN 9780030592423
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«Consumer Behavior» is the manual by James F. Engel and Roger D. Blackwell on consumer behaviour (Dryden Press, paperback, 690 pages, in English).
It studies research on consumer behaviour both in theory and application, and was the first text to integrate behavioural science with the decision-making orientation typical of the business school. It gathers contributions from pioneering authors in this field.
Fourth edition, published in 1982, in the series The Dryden Press series in marketing; includes bibliographic references and indexes.
Intended for one-semester courses offered by marketing and psychology departments.
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Johann Friedrich Engel was a German painter and illustrator. He lived for a time in the United States.
