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Consumer Behavior
by James F. Engel, Roger D. Blackwell · Dryden Press · tapa blanda · 690 pages
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Pages: 690 pagesAuthor: James F. Engel, Roger D. BlackwellPublisher: Dryden PressFormat: tapa blandaLanguage: enRelease date: 1/1/1982ISBN: ISBN 9780030592423
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Synopsis of Consumer Behavior
Este libro, escrito por James F. Engel y Roger D. Blackwell, es una guía completa sobre el comportamiento del consumidor. Publicado por Dryden Press en 1982, esta cuarta edición incluye referencias bibliográficas e índices. El libro explora la investigación del comportamiento del consumidor tanto en teoría como en aplicación, integrando la ciencia del comportamiento con la orientación de la toma de decisiones de la escuela de negocios. Con 690 páginas, este libro es ideal para cursos de un semestre sobre el comportamiento del consumidor ofrecidos por los departamentos de marketing y psicología.
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About the author
Johann Friedrich Engel
Johann Friedrich Engel was a German painter and illustrator. He lived for a time in the United States.
1844–19211 titles published
View full profileBest-selling books in Negocios y Economía
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