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Promotion Management and Marketing Communications
4.2
Negocios y EconomíaISBN | 9780030694141
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Product details
Pages: 652 pages
Author: Terence A. Shimp, M. Wayne DeLozier
Publisher: Dryden Press
ISBN: 9780030694141
Format: tapa blanda
Language: en
Release date: 1/1/1986
ISBN: 9780030694141
Synopsis of Promotion Management and Marketing Communications
Este libro de Terence A. Shimp y M. Wayne DeLozier, publicado por Dryden Press en 1986, explora la gestión de la promoción y las comunicaciones de marketing. Con 652 páginas, el libro incluye referencias bibliográficas e índices, y forma parte de la serie Dryden Press en marketing. Cubre temas como publicidad y marketing directo, siendo una referencia valiosa en el campo de los negocios y la economía.
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