by Vern Terpstra · Dryden Press · tapa dura · ISBN 9780030065125
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«International Marketing» is Vern Terpstra's international marketing textbook, published by Dryden Press in hardback (652 pages, in English).
A reference work for advanced undergraduate and postgraduate courses that covers international marketing from start to finish: from setting up operations abroad and analysing entry into new markets to the challenges faced by large global companies.
Fourth edition, published in 1987 in the Dryden Press Series in Marketing. Includes bibliographies and indexes.
Aimed at advanced marketing students and industry professionals wishing to deepen their knowledge of the international field.
