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International Marketing
by Vern Terpstra · Dryden Press · tapa dura · 652 pages
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· ISBN 97800300651257 people viewing thisViewed 0 times
Product details
Pages: 652 pages
Author: Vern Terpstra
Publisher: Dryden Press
ISBN: 9780030065125
Format: tapa dura
Language: en
Release date: 1/1/1987
ISBN: 9780030065125
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Synopsis of International Marketing
La octava edición de este popular texto ha sido completamente revisada, reflejando los desarrollos actuales en el campo del marketing internacional. Basándose en la extensa e inigualable experiencia en marketing internacional de sus autores, este libro ofrece una visión completa del entorno, los problemas y las prácticas del panorama actual del marketing internacional. Prepara a los estudiantes para su entrada en el mundo laboral del marketing en el siglo XXI.
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