by Donald Miller · HarperCollins Leadership · tapa blanda · ISBN 9781400201839
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Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies.
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Donald "Don" Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand, a marketing company. He is also an author of personal essays and reflections about faith, God, and self-discovery. His first New York Times bestselling book was Blue Like Jazz.
