by Gilbert A. Churchill · South-Western · tapa dura · ISBN 9780030211041
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«Basic Marketing Research» is the market research manual by Gilbert A. Churchill, published by South-Western in hardback (848 pages, in English).
Introductory manual that structures market research into seven stages and adopts a management-oriented approach. It draws on real research studies that illustrate modern practice in the discipline.
The fourth edition of this title belongs to the The Dryden Press Series in Marketing and includes bibliography and index.
Intended for university students and professionals interested in market research.
