The New Realities
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9780030211041
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Book detailsTapa dura
Publisher
South-Western
Pages
848
Language
en
Author
Gilbert A. Churchill
Description
Este libro introductorio superventas desglosa el complejo laberinto de la investigación de mercados en siete etapas sencillas. Un enfoque gerencial junto con estudios de investigación reales proporcionan excelentes puntos de vista de la práctica moderna en el campo. Es una herramienta esencial para estudiantes y profesionales del marketing.
JulIA, your virtual librarianRecommends your next great read
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