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Basic Marketing Research
by Gilbert A. Churchill · South-Western · tapa dura · 848 pages
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Pages: 848 pagesAuthor: Gilbert A. ChurchillPublisher: South-WesternFormat: tapa duraLanguage: enRelease date: 19/6/2000ISBN: ISBN 9780030211041
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Synopsis of Basic Marketing Research
Este libro introductorio superventas desglosa el complejo laberinto de la investigación de mercados en siete etapas sencillas. Un enfoque gerencial junto con estudios de investigación reales proporcionan excelentes puntos de vista de la práctica moderna en el campo. Es una herramienta esencial para estudiantes y profesionales del marketing.
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