by David Meerman Scott · John Wiley & Sons Ltd · tapa dura · ISBN 9780470113455
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«The New Rules of Marketing and PR» is the marketing and public relations handbook by David Meerman Scott, published by John Wiley & Sons Ltd in hardback.
Explains how the internet has changed marketing and public relations: instead of interrupting with advertising, brands can publish content that buyers are searching for. With real cases, it shows the use of blogs, podcasting, online press releases and viral marketing to reach specific niches and guide them towards purchase.
Published on 4 June 2007. With 304 pages and a foreword by Robert Scoble, co-author of Naked Conversations.
A read for marketing and communications professionals, entrepreneurs and organizations that want to improve their online presence.
David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.
