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The New Rules of Marketing & PR
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Negocios y EconomíaISBN | 9781118026984
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Product details
Pages: 366 pages
Author: David Meerman Scott
Publisher: John Wiley & Sons Inc
ISBN: 9781118026984
Format: tapa blanda
Language: en
Release date: 30/8/2011
ISBN: 9781118026984
Synopsis of The New Rules of Marketing & PR
En esta tercera edición revisada y actualizada de 'Las Nuevas Reglas de Marketing y Relaciones Públicas', David Meerman Scott ofrece una guía esencial para el marketing moderno. El libro explora cómo utilizar eficazmente las redes sociales, el video en línea, las aplicaciones móviles, los blogs, los comunicados de prensa y el marketing viral para conectar directamente con los compradores. Scott presenta un plan de acción paso a paso para aprovechar el poder de Internet, aumentar la visibilidad en línea e impulsar las ventas, todo ello con una fracción del costo de las campañas publicitarias tradicionales. Este libro es una herramienta valiosa para cualquier profesional del marketing que busque adaptarse a las dinámicas cambiantes del panorama digital.
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About the author
David Meerman Scott
David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.
Born in 196143 titles published
View full profileBest-selling books in Business
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