by David Meerman Scott · John Wiley & Sons Inc · tapa blanda · ISBN 9781118026984
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«The New Rules of Marketing & PR» is David Meerman Scott's marketing manual, published by John Wiley & Sons Inc in paperback (366 pages, in English).
The book explains how the rules of marketing and public relations have changed with the arrival of the Internet and details an action plan to reach buyers directly through social media, online video, blogs, mobile apps and viral marketing. It includes guidance on how to increase online visibility and measure campaign results. It is a practical guide to connecting with the right audience at the right time, at a much lower cost than traditional advertising.
Third edition, revised and updated, published in 2011. The edition includes a new chapter on mobile marketing and another on real-time marketing and public relations.
Intended for marketing and public relations professionals, entrepreneurs, business owners, and also teachers and students who want to update themselves in digital communication.
David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.
