by Alfaro Faus Manuel · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448142360
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«Temas clave en Marketing Relacional» is the marketing manual by Manuel Alfaro Faus, published by McGraw-Hill Interamericana de España in paperback (248 pages, in Spanish and Catalan).
A collective work coordinated by Manuel Alfaro Faus that brings together theory and practice of relational marketing: a group of professors and executives presents the essential concepts to understand this approach, aimed at managing relationships among the different actors in the business chain, with real examples for its application and the creation of value in customer relationships.
Published in June 2004 as a first edition, the book is part of McGraw-Hill's catalogue and is aimed at university students and marketing professionals, according to the editorial description.
Recommended for Economics and Business students and for marketing professionals seeking an academic and business perspective on relational marketing.
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