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Marketing relacional
4.1
Negocios y EconomíaISBN | 9788473561945
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Product details
Pages: 248 pages
Author: Carmen Barroso Castro, Enrique Martín Armario
Publisher: ESIC Editorial
ISBN: 9788473561945
Format: tapa blanda
Language: es-ES
Release date: 1/1/1999
ISBN: 9788473561945
Synopsis of Marketing relacional
Este libro de Carmen Barroso Castro y Enrique Martín Armario, publicado por ESIC Editorial, explora las claves de la gestión de los intercambios desde una perspectiva relacional. Dirigido a profesionales y académicos, este libro de tapa blanda cuenta con 248 páginas y se presenta como una guía esencial en el campo del marketing y la gestión de ventas.
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