by Eduardo Garcia Matilla · Bitacora, Editorial · tapa blanda · ISBN 9788486832636
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«Subliminal: Escrito en nuestro cerebro» is the essay by Eduardo García Matilla, published by Editorial Bitácora in paperback (205 pages, in Spanish).
Essay on manipulation in advertising. Eduardo García Matilla analyses subliminal advertising, messages that act below the conscious threshold and their impact on society, as well as the techniques used in marketing and communication.
Spanish-language edition from 2001, 17 × 24 cm format; includes bibliography and photographic illustrations.
For students and professionals in marketing, communication and advertising, interested in the mechanisms of subliminal persuasion.
