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Marketing Estratégico
4.4
Negocios y EconomíaISBN | 9788448116118
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Product details
Pages: 610 pages
Author: Jean-Jacques Lambin
Publisher: MCGRAW HILL (FONDO)
ISBN: 9788448116118
Format: tapa blanda
Language: es-ES
Release date: 1/3/1996
ISBN: 9788448116118
Synopsis of Marketing Estratégico
Este libro de Jean-Jacques Lambin, publicado por McGraw-Hill Interamericana, es una guía completa sobre los conceptos y técnicas del marketing moderno. La edición revisada y actualizada presenta un marco de reflexión y métodos de análisis para aplicar la gestión del marketing estratégico, crucial para la eficacia económica y social de las empresas. Dirigido a estudiantes y profesionales, abarca desde el análisis del entorno macro-marketing hasta el marketing internacional, incluyendo temas medioambientales y nuevos comportamientos del consumidor. Incluye ejemplos, datos estadísticos actualizados y métodos para medir la satisfacción del cliente.
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