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Marketing estratégico
by Jean Jacques Lambin · EDITORIAL MCGRAW-HILL/INTERAMERICANA DE ESPAÑA S. A. · tapa blanda · 490 pages
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Pages: 490 pagesAuthor: Jean Jacques LambinPublisher: EDITORIAL MCGRAW-HILL/INTERAMERICANA DE ESPAÑA S. A.Format: tapa blandaLanguage: es-ESRelease date: 1/4/1995ISBN: ISBN 9788476157046
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Synopsis of Marketing estratégico
Este libro, 'Marketing Estratégico', es la segunda edición de la obra de Jean-Jacques Lambin. Publicado en español por McGraw-Hill Interamericana en 1995, el libro aborda los principios y prácticas del marketing estratégico. Con 490 páginas, ofrece una visión completa del tema, siendo un recurso valioso para estudiantes y profesionales del área de negocios y economía.
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