La Recherche marketing

Synopsis of La Recherche marketing

This book, titled 'La Recherche marketing', is a comprehensive guide to analyzing, measuring, and forecasting in the field of marketing. Written by Jean-Jacques Lambin, with the collaboration of Chantal de Moerloose, Paul Pellemans, Michel Delattre, and others, this 424-page manual offers a deep insight into marketing research. Published in 1990 by McGraw-Hill, it is a valuable tool for both students and marketing professionals.