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Marketing: Conceptos Básicos y Consideraciones Fundamentales
4.1
Negocios y EconomíaISBN | 9788448116149
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Product details
Pages: 544 pages
Author: Jose Ramon Sanchez Guzman
Publisher: MCGRAW HILL (FONDO)
ISBN: 9788448116149
Format: tapa blanda
Language: es-ES
Release date: 1/1/1995
ISBN: 9788448116149
Synopsis of Marketing: Conceptos Básicos y Consideraciones Fundamentales
Este libro de José Ramón Sánchez Guzmán, publicado por McGraw-Hill en 1995, ofrece una visión completa de los conceptos básicos y consideraciones fundamentales del marketing. Dirigido a estudiantes y profesionales, esta obra didáctica e innovadora es un instrumento de consulta esencial en el ámbito empresarial. El libro está en español y cuenta con 544 páginas.
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