by José Ramón Sánchez Guzmán · Acento · tapa blanda · ISBN 9788448302085
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«El Marketing» is José Ramón Sánchez Guzmán's monograph on marketing fundamentals, published by Acento in paperback (96 pages, in Spanish).
The work explains what marketing is and reviews its basic concepts: the market, the consumer, the product, the price, distribution, promotion, planning and control, from a perspective that integrates science, technique, culture and history.
It was published in Madrid in 1997 and belongs to the Flash collection of Acento Editorial.
Aimed at a general audience seeking a first approach to the fundamentals of marketing.
