by José Ramón Sánchez Guzmán · Acento · tapa blanda · ISBN 9788448302085
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«El Marketing» is José Ramón Sánchez Guzmán's monograph on marketing fundamentals, published by Acento in paperback (96 pages, in Spanish).
The work explains what marketing is and reviews its basic concepts: the market, the consumer, the product, the price, distribution, promotion, planning and control, from a perspective that integrates science, technique, culture and history.
It was published in Madrid in 1997 and belongs to the Flash collection of Acento Editorial.
Aimed at a general audience seeking a first approach to the fundamentals of marketing.
Tapa blanda
Tapa blanda
Tapa blanda
