by Malcolm Gladwell · Punto de Lectura · tapa blanda · ISBN 9781616057220
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«El punto clave» is the social psychology essay by Malcolm Gladwell, published by Punto de Lectura in paperback (336 pages, in Spanish).
Malcolm Gladwell analyses how certain ideas, products or behaviours reach a tipping point and spread like epidemics. Drawing on cases from fashion, children's television, smoking and direct advertising, he describes the profiles that drive social contagion and the conditions that turn a phenomenon into a mass success.
The English original, «The Tipping Point: How Little Things Can Make a Big Difference», was published in 2000; this work is the first instalment of the «The Tipping Point» series.
For readers of social psychology, communication and marketing interested in how trends and collective behaviours form.
Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
