by Emilio de Velasco · Mcgraw Hill Editorial · tapa blanda · ISBN 9788448101848
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«El precio. Variable estratégica de marketing» is the marketing essay by Emilio de Velasco, published by McGraw-Hill in paperback (332 pages, in Spanish).
It analyses price as a strategic variable in commercial management: pricing methods, its relationship with demand and profitability, and the effect of pricing on competitiveness. It includes examples and practical tools for professionals and students to apply pricing strategies aligned with business objectives.
The work was published in 1993 in the McGraw-Hill Management Series, under the Instituto de Empresa imprint.
For professionals and students of marketing, economics and business management interested in pricing strategies.
