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El precio
by Emilio de Velasco · Mcgraw Hill Editorial · tapa blanda · 332 pages
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Pages: 332 pagesAuthor: Emilio de VelascoPublisher: Mcgraw Hill EditorialFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1993ISBN: ISBN 9788448101848
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Synopsis of El precio
El libro 'El Precio. Variable estratégica de marketing' de Emilio de Velasco, publicado por McGraw-Hill Interamericana, explora en profundidad la importancia del precio como una variable estratégica en el ámbito del marketing. Este libro, dirigido a profesionales y estudiantes del área, ofrece un análisis detallado de las diferentes estrategias de fijación de precios y su impacto en el éxito de una empresa. Con un enfoque práctico y ejemplos relevantes, el autor proporciona herramientas y conocimientos esenciales para tomar decisiones informadas sobre precios y maximizar la rentabilidad.
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