by Rafael Andreu, Joan E. Ricart, Josep Valor · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448105082
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«Estrategia y sistemas de información» is the business management handbook by Rafael Andreu, Joan E. Ricart and Josep Valor (McGraw-Hill, paperback, 199 pp.).
The work analyses how to integrate business strategy with information systems to gain competitive advantages, updating management concepts and highlighting technology planning as a responsibility of corporate management.
Second edition of the McGraw-Hill management series, with a foreword by Arnoldo C. Hax and a final bibliography.
For students and business management professionals seeking to align strategy with information systems.
