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Influence: Science and Practice
4.2
Negocios y EconomíaISBN | 9780205609994
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Product details
Pages: 260 pages
Author: Robert B. Cialdini
Publisher: Allyn and Bacon
ISBN: 9780205609994
Format: tapa blanda
Language: en
Release date: 29/7/2008
ISBN: 9780205609994
Synopsis of Influence: Science and Practice
En este libro, Robert Cialdini, experto en el campo de la influencia y la persuasión, explica la psicología detrás del por qué las personas dicen 'sí' y cómo aplicar estos conocimientos. A través de treinta y cinco años de investigación rigurosa y basada en evidencia, junto con un programa de estudio de tres años sobre lo que motiva a las personas a cambiar su comportamiento, Cialdini presenta los seis principios universales de la influencia, enseñando cómo utilizarlos para convertirse en un persuasor hábil y cómo defenderse de ellos. Ideal para personas en todos los ámbitos de la vida, este libro ofrece un camino hacia el cambio personal profundo y el éxito.
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About the author
Robert Cialdini
Robert Beno Cialdini born April 27, 1945 is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
Born in 194549 titles published
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