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Yes!: 50 Secrets from the Science of Persuasion
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Negocios y EconomíaISBN | 9781846680168
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Product details
Pages: 250 pages
Author: Noah Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Profile Books
ISBN: 9781846680168
Format: tapa blanda
Language: en
Release date: 8/11/2007
ISBN: 9781846680168
Synopsis of Yes!: 50 Secrets from the Science of Persuasion
En este libro, Noah J. Goldstein, Robert B. Cialdini y Steve Martin revelan 50 secretos basados en la ciencia de la persuasión. A través de ejemplos prácticos y misterios resueltos, los autores ofrecen valiosas ideas para mejorar la capacidad de persuasión en el trabajo, en casa o en internet. Descubre cómo la psicología de la persuasión puede transformar tu forma de influir en los demás y lograr que digan 'Sí' a tus peticiones.
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About the author
Robert Cialdini
Robert Beno Cialdini born April 27, 1945 is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
Born in 194549 titles published
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