by Alain Milon, Serge-Henri Saint-Michel · Bréal · tapa blanda · ISBN 9782842916497
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«Lexicom» is a dictionary of advertising marketing, communication and production techniques by Alain Milon and Serge-Henri Saint-Michel (Bréal, paperback).
Reference lexicon ordering some 3,500 essential concepts of advertising marketing, communication and production techniques. Designed for professionals and students, it explains sector terminology with clear definitions: base line, media plan, segmentation or attribution rate finally become familiar.
French-language edition of 224 pages, published in 2000. Part of the Synergies® collection from Bréal.
Suitable as support material in communication, advertising and production courses and training, for students and professionals in the sector.
