by Eric Clark · Planeta · tapa dura · ISBN 9788432079047
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«La publicidad y su poder: las técnicas de provocación al consumo» is the essay by Eric Clark, published by Planeta in hardback (560 pages, in Spanish).
Eric Clark analyses the persuasion techniques used by the advertising industry to provoke consumption, based on four years of research in New York, London and Tokyo. The work examines how these messages influence consumer decisions and the impact of advertising on society.
Translation from English (original title: 'The want makers') by Francisco Rodríguez de Lecea. Belongs to the La Sociedad Económica collection.
Reference work for students and professionals in marketing and communication.
