by Pontevedra (Provincia). Diputación provincial, PEÑA RODRIGUEZ, A. · Diputación provincial · tapa blanda · ISBN 9788484570233
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«La publicidad en la radio» is a collective work by A. Peña Rodríguez and the Diputación de Pontevedra, published in paperback (234 pages, in Spanish).
It compiles the presentations from the VI Xornadas de Comunicación Social, held in Pontevedra in 1999. It examines advertising in the radio medium: its functioning, its impact, and the strategies used to connect with listeners, with a perspective oriented toward communication and business.
Published in 2000; it falls within the Business and Economics category.
It is of interest to communication and advertising professionals and students, and to those analyzing the evolution of radio as an advertising medium.
