by Enrique Díez de Castro, Javier Landa Bercebal · tapa blanda · ISBN 9788447004447
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«Investigación en marketing» is the marketing manual by Enrique Díez de Castro and Javier Landa Bercebal (Editorial Civitas, 1994, paperback).
The work explains how organizations can create and maintain a marketing information system that serves as a basis for management to make decisions, relying on a solid understanding of competitive forces, market analysis, and the business environment.
The book has 418 pages, is written in Spanish, and belongs to the Empresa collection of the Biblioteca Civitas Economía y Empresa.
It is of interest to managers and marketing professionals seeking to base their decisions on market information.
