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Investigación en marketing
4.6
Negocios y EconomíaISBN | 9788447004447
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Product details
Pages: 418 pages
Author: Enrique Díez de Castro, Javier Landa Bercebal
Publisher: Publisher to be confirmed
ISBN: 9788447004447
Format: tapa blanda
Language: es-ES
Release date: 1/10/1994
ISBN: 9788447004447
Synopsis of Investigación en marketing
Este libro, titulado 'Investigación en Marketing', es una obra que explora la necesidad de crear y mantener un sistema de información robusto para la toma de decisiones gerenciales. Los autores, Enrique Díez de Castro y Javier Landa Bercebal, analizan cómo los directivos pueden basar sus decisiones en un conocimiento profundo de las fuerzas competitivas y del entorno empresarial. Publicado en 1994 por Editorial Civitas, este libro ofrece un análisis detallado del análisis de mercado.
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