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Gestión de precios
4.1
Negocios y EconomíaISBN | 9788473562836
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Product details
Pages: 275 pages
Author: Enrique Díez de Castro
Publisher: ESIC EDITORIAL
ISBN: 9788473562836
Format: tapa blanda
Language: es-ES
Release date: 1/1/2001
ISBN: 9788473562836
Synopsis of Gestión de precios
El libro 'Gestión de Precios' de Enrique Díez de Castro, publicado por ESIC Editorial, ofrece un enfoque normativo sobre cómo llevar a cabo la gestión de precios en una empresa, complementado con un análisis de las prácticas empresariales actuales. Esta tercera edición, con 275 páginas, está disponible en tapa blanda y en español. Es una obra esencial para estudiantes y profesionales del marketing y las ventas.
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