Get three and pay for only two with code TRIPLE
All Marketers Are Liars
4.2
Negocios y EconomíaISBN | 9781591845331
-
VAT included
Free SHIPPING
Free returns within 30 days
Pay with:
Available offers by condition
New condition items ship only to the UK, with free shipping on orders from £15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Product details
Pages: 240 pages
Author: Seth Godin
Publisher: Penguin Publishing Group
ISBN: 9781591845331
Format: tapa blanda
Language: en
Release date: 24/4/2012
ISBN: 9781591845331
Synopsis of All Marketers Are Liars
En este libro, Seth Godin explora cómo el marketing realmente funciona en el mundo actual. Argumenta que todos los marketers cuentan historias, y si lo hacen bien, los consumidores las creen. Estas historias, aunque no siempre sean completamente verdaderas, influyen en nuestras decisiones de compra y en nuestra percepción de los productos. Godin destaca la importancia de la autenticidad en el marketing, advirtiendo sobre los peligros de cruzar la línea entre la narración persuasiva y el fraude. Un clásico indispensable para entender el marketing moderno y la importancia de la autenticidad.
More titles for fans of Seth Godin
Recommended by Julia
About the author
Seth Godin
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
Born in 1960205 titles published
View full profileBest-selling books in Marketing and Advertising
Best sellers
Last unit!3 people have it in their cart
-
VAT included