by Gary Vaynerchuk · Harper Business · tapa blanda · ISBN 9780063394117
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«Day Trading Attention» is the business and marketing book by Gary Vaynerchuk, published by Harper Business in paperback (272 pages, in English).
Vaynerchuk argues that successful brands and creators master storytelling in undervalued attention spaces on social media. With the 'tiktokisation' of platforms, algorithms prioritise interests over followers; the book explains how to create effective content and ads to build brand and increase sales.
It is Gary Vaynerchuk's seventh business book, originally published on 21 May 2024. The paperback edition has 272 pages in English.
Aimed at entrepreneurs, marketers and content creators who want to update their social media strategy to the current landscape.
Gary Vaynerchuk is an American businessman, author, speaker, and internet personality. He is a co-founder of the restaurant reservation software company, Resy, and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.
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