by Gary Vaynerchuk · Harper Business · tapa dura · ISBN 9780062674685
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«Twelve and a Half» is Gary Vaynerchuk's business essay, published by Harper Business in hardback (224 pages, in English).
In his sixth business book, Gary Vaynerchuk argues that emotional skills, such as self-awareness or curiosity, are as decisive as technical competencies for business success. The author breaks down twelve human ingredients he considers essential in leadership and shows with practical examples how to combine them according to the situation; he also reveals his own «half», the emotional skill in which he recognises the most weakness, and proposes exercises to identify and strengthen each person's shortcomings.
Work in English by business author Gary Vaynerchuk, published by Harper Business in 2021. The hardback edition has 224 pages.
Recommended for readers interested in leadership, personal development and business management who seek to apply emotional intelligence to work.
Gary Vaynerchuk is an American businessman, author, speaker, and internet personality. He is a co-founder of the restaurant reservation software company, Resy, and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.
