
by Gary Vaynerchuk · Harper Collins USA · tapa dura · ISBN 9780062273062

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In this book, social media expert and New York Times bestselling author Gary Vaynerchuk shares advice on how to connect with customers and beat the competition. The author shows how social media marketing strategies really work, developing high-quality content adapted to specific platforms such as Facebook, Instagram, Pinterest, Twitter, and Tumblr. This guide is essential for anyone looking to strengthen their online presence and build lasting relationships with their customers.

Gary Vaynerchuk is an American businessman, author, speaker, and internet personality. He is a co-founder of the restaurant reservation software company, Resy, and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.
