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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
by Chip Heath, Dan Heath · Arrow · tapa blanda · 336 pages
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Pages: 336 pagesAuthor: Chip Heath, Dan HeathPublisher: ArrowFormat: tapa blandaLanguage: enRelease date: 7/2/2008ISBN: ISBN 9780099505693
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Switch: How to Change Things When Change Is Hard
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Ideias que vencem
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Gente que resolve
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Synopsis of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
En este libro, Chip y Dan Heath exploran por qué algunas ideas perduran mientras que otras se desvanecen. A través de ejemplos y estudios, los autores revelan los rasgos comunes de las ideas exitosas y ofrecen estrategias para hacer que tus propios mensajes sean más impactantes y memorables. Descubre cómo aplicar principios como la simplicidad, la sorpresa, la credibilidad y la emoción para lograr que tus ideas se queden grabadas en la mente de tu audiencia.
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About the author
Chip Heath
Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
Born in 196322 titles published
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