by Chip Heath, Dan Heath · Gestión 2000 · tapa blanda · ISBN 9788498750867
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In 'Switch: How to Change Things When Change Is Hard', Chip Heath and Dan Heath explore the psychology of change and why we often resist it. Through research in psychology and sociology, the authors reveal how to align the rational and emotional mechanisms of our brain to facilitate the adoption of new habits and overcome resistance to change. With an engaging style and practical examples, this book offers strategies to transform our personal and professional lives, becoming a valuable companion for those seeking to improve and reinvent themselves.
Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
