Take three and pay for only two with coupon TRIPLEEN
Hand-checked
Free SHIPPING
Second life
Ideias que vencem
by Chip Heath, Dan Heath · Editorial Presença · tapa blanda · 304 pages
11 people viewing thisViewed 0 times
3.8
Pages: 304 pagesAuthor: Chip Heath, Dan HeathPublisher: Editorial PresençaFormat: tapa blandaLanguage: ptRelease date: 1/5/2007ISBN: ISBN 9789722337663
Choose the condition
What each condition includes
AcceptableVisible marks on cover. Complete, intact content and inspected.
GoodLight marks on cover. Clean pages and spine in good shape.
Very GoodBarely noticeable marks. Pristine interior. Almost no signs of use.
Like NewNo visible marks. Cover, spine and pages flawless.
NewBrand-new book, unused. Ordered directly from the publisher.
New condition items ship only to the UK, with free shipping on orders from £15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Complete your 3-for-2 with Chip Heath
Add 3 and the cheapest one is free
Switch: How to Change Things When Change Is Hard
£23.48
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
£17.17
Made to Stick: Why Some Ideas Survive and Others Die
£14.46
Synopsis of Ideias que vencem
Ideias que vencem (Made to Stick) es una obra fundamental de Chip y Dan Heath que explora por qué algunas ideas sobreviven y otras mueren. A través de ejemplos prácticos y ejercicios de demostración, los autores analizan casos de éxito en campañas publicitarias, políticas, leyendas urbanas y proverbios, revelando los principios clave para que un mensaje sea memorable y persuasivo. Este libro es una herramienta esencial para cualquier persona que busque comunicar sus mensajes de forma más creativa y competente. Con un enfoque basado en la psicología y la comunicación, los hermanos Heath ofrecen un marco estructurado para transformar ideas abstractas en mensajes que realmente impacten en la audiencia y perduren en el tiempo.
More titles for fans of Chip Heath, Dan Heath
Recommended by Julia
About the author
Chip Heath
Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
Born in 196322 titles published
View full profileBest-selling books in Business
Best sellers
Take 3, pay for only 2 · TRIPLEEN
-
VAT included