by Gary Vaynerchuk · Harper Collins USA · tapa blanda · ISBN 9780062845023
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«Crushing It!» is Gary Vaynerchuk's business and entrepreneurship essay, published by Harper Collins USA in paperback (288 pages, in English).
Gary Vaynerchuk brings together cases of entrepreneurs and influencers who left the corporate path to create their own businesses and personal brands. He argues that personal brand is key on social media and explains how to leverage the main platforms, with examples of those who managed to increase their reach and income.
Published in 2018, it is the follow-up to the bestseller Crush It! (2009), by Gary Vaynerchuk, and analyzes YouTube, Instagram, Facebook, Twitter, Snapchat and podcast platforms.
For entrepreneurs, freelancers and digital marketing professionals interested in strengthening their personal brand on social media.
Gary Vaynerchuk is an American businessman, author, speaker, and internet personality. He is a co-founder of the restaurant reservation software company, Resy, and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.
