Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Synopsis of Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

«Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements» is Scott Goodson's essay published by McGraw Hill in hardback.

It advocates cultural movement marketing to connect brands with what moves people. Goodson, founder of StrawberryFrog, uses cases like SmartCar, Pampers, and Mahindra to show the shift from individual sales to exchange: listening to the movement, aligning values, sparking the flame, and spreading the idea across borders.

Published by McGraw Hill in 2012. Hardback edition of 256 pages; text in English. BUSINESS BOOKS series.

For marketing, advertising, and brand management professionals interested in communication strategies based on social and cultural movements.