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Rocket: Eight Lessons to Secure Infinite Growth

Negocios y EconomíaISBN | 9781259585425
Rocket: Eight Lessons to Secure Infinite Growth
Rocket: Eight Lessons to Secure Infinite Growth
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Product details

Pages: 320 pages
Author: Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
Publisher: McGraw Hill
ISBN: 9781259585425
Format: tapa dura
Language: en
Release date: 6/10/2015

ISBN: 9781259585425


Synopsis of Rocket: Eight Lessons to Secure Infinite Growth

En "Rocket: Ocho lecciones para asegurar un crecimiento infinito", se narra la historia de dieciséis líderes empresariales notables que crearon grandes marcas. Leslie Wexner cuenta cómo convirtió una cadena de dos tiendas en una marca mundial de 6.500 millones de dólares llamada Victoria's Secret, y Howard Schultz comparte cómo tomó su pasión por una pequeña cafetería en Seattle y la convirtió en una cadena de 22.000 tiendas, por nombrar solo dos. Cada historia está conectada a una lección práctica, y al final, tendrá lo que necesita para convertir a sus mejores clientes en apóstoles, fervientes seguidores y embajadores de la marca. Una guía imprescindible para todos los que quieran hacer crecer su negocio más rápido que la competencia, este libro auténtico, vibrante y atractivo le brinda las últimas técnicas prácticas para conocer los deseos y comportamientos de sus clientes con el fin de brindar experiencias íntimamente gratificantes cada vez que compran, incluso saber lo que necesitan antes de que lo hagan.



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About the author

Michael Silverstein

Michael Silverstein

Michael Silverstein was an American linguist and semiotician who served as the Charles F. Grey Distinguished Service Professor of anthropology, linguistics, and psychology at the University of Chicago. He was a theoretician of semiotics and linguistic anthropology. Over the course of his career he created an original synthesis of research on the semiotics of communication, the sociology of interaction, Russian formalist literary theory, linguistic pragmatics, sociolinguistics, early anthropological linguistics and structuralist grammatical theory, together with his own theoretical contributions, yielding a comprehensive account of the semiotics of human communication and its relation to culture. He presented the developing results of this project annually from 1970 until his death in a course entitled "Language in Culture". Among other achievements, he was instrumental in introducing the semiotic terminology of Charles Sanders Peirce, including especially the notion of indexicality, into the linguistic and anthropological literature; with coining the terms metapragmatics and metasemantics in drawing attention to the central importance of metasemiotic phenomena for any understanding of language or social life; and with introducing language ideology as a field of study. His works are noted for their terminological complexity and technical difficulty.

1945–202026 titles published
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