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Building Brandwidth

Negocios y EconomíaISBN | 9780066620602
Building Brandwidth
Building Brandwidth
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Product details

Pages: 256 pages
Author: Sergio Zyman, Scott Miller
Publisher: HarperCollins
ISBN: 9780066620602
Format: tapa dura
Language: en
Release date: 5/10/2000

ISBN: 9780066620602


Synopsis of Building Brandwidth

En este libro, Sergio Zyman y Scott Miller presentan una visión brillante sobre el marketing electrónico y cómo debería ser. El marketing es marketing, y construir una marca en línea requiere disciplina y esfuerzo, al igual que fuera de línea. Este libro es una guía indispensable para cualquier persona que haga negocios en Internet, ayudándole a cerrar ventas en línea en estos tiempos de ritmo rápido.



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About the author

Scott Miller

Scott Miller

Scott Warren Miller was an American singer, songwriter and guitarist, best known for his work as leader of the 1980s band Game Theory and 1990s band The Loud Family, and as the author of a 2010 book of music criticism. He was described by The New York Times as "a hyperintellectual singer and songwriter who liked to tinker with pop the way a born mathematician tinkers with numbers", having "a shimmery-sweet pop sensibility, in the tradition of Brian Wilson and Alex Chilton."

1960–2013Since 1979114 titles published47 writing
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