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The End of Advertising as We Know It
4.6
Negocios y EconomíaISBN | 9780471225812
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Product details
Pages: 239 pages
Author: Sergio Zyman, Armin Brott
Publisher: John Wiley & Sons Inc
ISBN: 9780471225812
Format: tapa dura
Language: en
Release date: 6/9/2002
ISBN: 9780471225812
Synopsis of The End of Advertising as We Know It
En este libro, Sergio Zyman, ex jefe de marketing de Coca-Cola, argumenta que las prácticas publicitarias actuales están obsoletas. Afirma que los anunciantes han perdido de vista su objetivo principal: vender el producto. Se derrochan fortunas en anuncios modernos y galardonados que a menudo ni siquiera logran comunicar la marca. La realidad empresarial exige que la publicidad responda a los resultados finales. Este libro ofrece una perspectiva provocadora sobre el futuro de la publicidad y cómo las empresas pueden adaptarse para tener éxito en un mercado en constante cambio.
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