Take three and pay for only two with coupon TRIPLEEN
Hand-checked
Free SHIPPING
Second life
The End of Marketing as We Know It
by Sergio Zyman · Harper Business · tapa dura · 272 pages
6 people viewing thisViewed 0 times
4.0
Pages: 272 pagesAuthor: Sergio ZymanPublisher: Harper BusinessFormat: tapa duraLanguage: enRelease date: 19/5/1999ISBN: ISBN 9780887309861
Choose the condition
What each condition includes
AcceptableVisible marks on cover. Complete, intact content and inspected.
GoodLight marks on cover. Clean pages and spine in good shape.
Very GoodBarely noticeable marks. Pristine interior. Almost no signs of use.
Like NewNo visible marks. Cover, spine and pages flawless.
NewBrand-new book, unused. Ordered directly from the publisher.
New condition items ship only to the UK, with free shipping on orders from £15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Synopsis of The End of Marketing as We Know It
En este libro, Sergio Zyman, ex jefe de marketing de Coca-Cola, revela estrategias de marketing que le valieron el apodo de 'Aya-Cola'. Zyman comparte anécdotas sobre por qué decidió no volver a emitir el comercial de Coke 'I'd like to teach the world to sing' y por qué el marketing 'feel-good' es inútil a menos que se traduzca en ventas. Explora por qué el marketing es una ciencia, no un arte, y cómo una estrategia bien afinada es más importante que los anuncios. También analiza cómo todo comunica y el auge de la democracia del consumidor.
More titles for fans of Sergio Zyman
Recommended by Julia
Best-selling books in Marketing and Advertising
Best sellers
Take 3, pay for only 2 · TRIPLEEN
-
VAT included