by Sergio Zyman · Ediciones Granica S.A. · tapa blanda · ISBN 9789506416065
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«El final del marketing que conocemos» is the marketing essay by Sergio Zyman, published by Ediciones Granica S.A. in paperback (288 pages, in Spanish).
Sergio Zyman, former marketing director of Coca-Cola, argues that marketing based on image, award-winning ads and pleasant promotions is useless if it does not generate sales. He rejects marketing that «makes you feel good» and proposes provocative tactics and strategies to achieve tangible results.
First edition published on 10 June 2011. Format 15 x 22 cm and 410 g; originally written in Spanish.
Aimed at marketing professionals, business students and readers interested in strategy and sales who seek a critical approach.
