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Final del marketing que conocemos, El
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Negocios y EconomíaISBN | 9789506416065
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Product details
Pages: 288 pages
Author: Sergio Zyman
Publisher: Ediciones Granica S.A.
ISBN: 9789506416065
Format: tapa blanda
Language: es-ES
Release date: 10/6/2011
ISBN: 9789506416065
Synopsis of Final del marketing que conocemos, El
En 'El final del marketing que conocemos', Sergio Zyman, reconocido por su trabajo en Coca-Cola, ofrece una perspectiva provocadora sobre el marketing actual. Zyman critica el enfoque en la imagen y la publicidad tradicional, argumentando que el marketing efectivo debe traducirse en ventas concretas. Con un estilo directo, el autor presenta tácticas y estrategias revolucionarias para reinventar el marketing y lograr resultados tangibles.
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