by Adam Gray · Pearson International · tapa blanda · ISBN 9781292001135
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«Brilliant Social Media» is Adam Gray's practical guide to social media marketing, published by Pearson International in paperback (266 pages).
A practical guide for businesses to leverage social media as a marketing tool. It explains how to define a strategy, choose the right platforms, integrate social presence with business objectives, and connect with current and potential customers. Includes steps to start, measure, and adjust the strategy.
Part of the Brilliant Business collection. First edition, published on 26 September 2013. Text in English.
Aimed at small businesses, freelancers, and marketing professionals who want to leverage social media with a defined strategy.
