by Michael E. Porter · Compañia Editorial Continental, S.A. DE C.V. · tapa blanda · ISBN 9789682607783
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The book 'Competitive Advantage' by Michael E. Porter, published by Compañia Editorial Continental, S.A. DE C.V., explores the creation and maintenance of superior performance in the business field. This edition in Spanish, with 550 pages, offers an in-depth analysis of competitive strategies and commercial policies, being an essential reference in the field of economics and business.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
